AB Pictura measures customer satisfaction with One Survey

Measuring customer satisfaction is essential for a company that wants to maintain a quality product portfolio and a strong workforce. It is something that AB Pictura has fully embraced.

AB Pictura is today Scandinavia's largest supplier of greeting cards to the retail trade. In addition to cards, they offer a wide range of gift wrapping paper, stickers, party products and gift items. With the help of One Survey and its flexible interface, it is easy for them to conduct customer surveys completely on their own terms.

-We use One Survey to create and distribute a larger customer survey to 3600 stores. The survey consists of about 4 questions we developed ourselves and are formulated to measure customer satisfaction regarding the service from our staff and the quality of our range, explains Krister.

"One Survey is an incredibly easy-to-use survey system for me as a user, where I myself, after a short presentation of the software, was able to create a survey with customized questions. The survey was then sent out via email," he continues.

Once a survey has been conducted, it is important to follow up and continuously measure customer satisfaction to see progress.

–With the built-in reporting system in One Survey, it is easy to see trends and results. We plan to use One Survey to send out customer surveys about 3 times a year to continuously evaluate customer satisfaction, Krister concludes.

One Survey is developed so that you can easily manage the entire flow yourself, from creating questions, distributing mailings in various channels to following up on results!