Listen to your customer and create desired development

Product development, employees, communication and delivery are crucial to creating customer value. And who knows best what customer value is if not your customers and users?

When was the last time you listened to a user's journey while using your service? When did you take the time to observe what the customer does with your product or how she uses it? When did you sit down with the user to ask, ask again and listen completely without prejudice to how their everyday life with your service or product works?

Understanding how customers and users use your products or services can lead to new insights, possible areas of development for existing and new products, and not least, create better benefits and higher value for your users and customers. It can simply teach you what problems and challenges they struggle with and at the same time create opportunities to deliver smart solutions to them.

Of course, not everyone has the time and opportunity to follow their customers' everyday lives or observe every button press a user makes in your services. Then a customer survey is an excellent alternative! The point is of course to listen to customers and users. Of course, it is also a must to take care of the results in a smart way.

Questions, results, analysis and connections. Actions for new solutions.

A customer survey provides an opportunity to ask relevant questions for your business or products. It provides an opportunity to ask questions about various quality factors that customers can rate. The answers will contribute to understanding the customer experience.

When you connect the answers with data on customers' actual behavior in terms of everything from purchasing patterns, contacts and deliveries to customer complaints, you can make an analysis that can help your company develop and become even sharper. But then you have to really take the time to compile information and knowledge, to analyze it to be able to identify both problem areas and opportunities for development.

That's great, it's with that foundation that the real point of the customer survey is created - the opportunity to set new goals and actions that respond to customer feedback and expectations.

Don't waste your time and your customers' time.

When you choose to conduct a customer survey, you need to be clear about its purpose. Listening to what the customer has to contribute is not enough. Analysis, connections, areas for development and action on what you hear and learn are what drive you and your business forward.

It also creates the opportunity to improve customer experience and most likely sales. Therefore, conduct customer surveys when you have the time and opportunity to give the results the thought and work required to put new processes, products or methods into motion.

Create customized surveys for your specific purpose with One Survey Of course, it is important to choose a smart tool for the survey. With a wide variety of question types and question logic, you can create a customer survey that collects data in depth. Read more about the functionality of One Survey, a survey tool that is easy to manage to find out what your customers and users think.